Jay Faught

Marketing & Communications Professional

 
 

2016 Awards



1st Place Spotlight Award - Overall Campaign Category

South West Transit Association (SWTA)

September 2016

Balloon Fiesta & Rail Pass - Mixed media campaign to promote a combined rail pass and entry to the Albuquerque International Balloon Fiesta.


1st Place Spotlight Award - Event Category See Campaign

South West Transit Association (SWTA)

September 2016

Campaign that allowed seniors to ride free on Wednesdays in February


Gold Communicator Award - Print Category (Brochure) - See Brochure

Academy of Interactive & Visual Arts

May 2016

Brew Tour Guide - Brochure that highlights the 15+ brew pubs within walking distance of one of the 14 New Mexico Rail Runner Express train stations. 


Silver Communicator Award - Print Category (Rack Card) - See Rack Card

Academy of Interactive & Visual Arts

May 2016

Free Senior Wednesdays - Rack card that promotes free train rides for seniors each Wednesday in February.


Silver Communicator Award - Print Category (Magazine)

Academy of Interactive & Visual Arts

May 2016

Balloon Fiesta Insert - Special edition of the quarterly on-board magazine that highlights the Albuquerque International Balloon Fiesta and dedicated train schedule.


2015 Awards



Executive Leadership Award

South West Transit Association (SWTA)

October 2015

Presented to Jay Faught, this award is only given to one transportation professional each year for excellent leadership skills and support of transit initiatives over an eight state region.


1st Place AdWheel Marketing Award - Campaign Category

American Public Transportation Association (APTA)

October 2015

Veterans Annual Train Pass - Grant funded program giving free annual train passes to Veterans with a VA Medical Card.  More than 4,500 passes were issued and 15,000 rides given during the first 10 months.


1st Place Spotlight Award - Overall Campaign See Campaign

South West Transit Association (SWTA)

September 2015

Why I Ride Campaign - Campaign that shows commuters how they can gain time and reduce stress when they ride the train instead of drive. 


1st Place Spotlight Award - Electronic Media Category See Campaign

South West Transit Association (SWTA)

September 2015

Rail Tourism Video - Television campaign that promotes the culture and beauty of New Mexico that is accessible from the Rail Runner.


1st Place Spotlight Award - Print Media Category See Campaign

South West Transit Association (SWTA)

September 2015

Rail Safety Activity Book - Safety activity book featuring the Rail Runner mascot, Trax.


1st Place Spotlight Award - Event Category See Campaign

South West Transit Association (SWTA)

September 2015

Santa’s Village- More than 6,000 people attended the second annual Santa’s Village at the Santa Fe Railyard which resulted in the highest train ridership day of the entire year.


Gold Communicator Award - Video Category - See TV Spot

Academy of Interactive & Visual Arts

May 2015

It’s Why I Ride - Television commercial used to educate the public about they many benefits of taking the train.


Gold Communicator Award - Design & Print Category See Campaign

Academy of Interactive & Visual Arts

May 2015

Rail Safety Activity Book - Safety activity book featuring the Rail Runner mascot, Trax. 


Silver Communicator Award - Travel & Tourism Category - See TV Spot

Academy of Interactive & Visual Arts

May 2015

Tourism Campaign - Television campaign that promotes the culture and beauty of New Mexico that is accessible from the Rail Runner.


Silver Communicator Award - Print Category - See Campaign

Academy of Interactive & Visual Arts

May 2015

Introduction of Trax - The launch of the friendly life-sized roadrunner mascot who has become the face of rail safety for the New Mexico Rail Runner Express.


Silver Communicator Award - Outdoor Advertising Category
Academy of Interactive & Visual Arts

May 2015

We Get You There Campaign- Transit shelter ads &  bus wraps that promote the regional bus service.




2014 Awards


1st Place Spotlight Award - Overall Campaign See Campaign

South West Transit Association (SWTA)

September 2014

“You Can” Campaign - Campaign that shows people what they can do with the money they’ve saved by using the New Mexico Rail Runner Express.  Ridership increased 3.6% during this campaign.  


1st Place Spotlight Award - Event Category  See Campaign

South West Transit Association (SWTA)

September  2014

Mascot Launch & Community Events - The creation of the Rail Runner mascot, the community naming contest and the introduction of Trax in front of 11,000 fans.


2nd Place Spotlight Award - Event Category  See Campaign

South West Transit Association (SWTA)

September  2014

Santa’s Village - More than 6,000 people attended the second annual Santa’s Village at the Santa Fe Railyard which resulted in the highest train ridership day of the entire year.


2nd Place Spotlight Award - Electronic Media Category  See Campaign

South West Transit Association (SWTA)

September  2014

“You Can” TV Spot - Commercial used to give people an idea of what they can do with the money they’ve saved by using the New Mexico Rail Runner Express.  Ridership increased by 3.6% during the campaign.


2nd Place Spotlight Award - Social Media Category 

South West Transit Association (SWTA)

September  2014

Rider Alerts - The use of text message alerts, Twitter and the Rail Runner website to inform passengers about the status of trains and delays. 


Gold Communicator Award - Safety Category  See Campaign

International Academy of Visual Arts

May  2014

Rail Safety Campaign - TV spots used to promote safety around railroad tracks.  This campaign was in partnership with the New Mexico Department of Transportation. 


Gold Communicator Award - Print Category

International Academy of Visual Arts

May 2014

Rail Advertising Brochure - Brochure used for presentations to clients interested in advertising on the New Mexico Rail Runner Express.


Gold Communicator Award - Public Service Category See Campaign

International Academy of Visual Arts

May 2014

“You Can” TV Spot - Commercial used to give people an idea of what they can do with the money they’ve saved by using the New Mexico Rail Runner Express.  Ridership increased by 3.6% during the campaign.


Silver Communicator Award - Integrated Campaign Category See Campaign

International Academy of Visual Arts

May 2014

“You Can” Campaign - Mixed media campaign to show people what they can do with the money they’ve saved by using the New Mexico Rail Runner Express.  Ridership increased by 3.6% during the campaign.


Silver Communicator Award - Social Responsibility Category See Campaign

International Academy of Visual Arts

May 2014

“You Can” TV Spot - Commercial used to give people an idea of what they can do with the money they’ve saved by using the New Mexico Rail Runner Express.  Ridership increased by 3.6% during the campaign.


Silver Communicator Award - Online Video, Public Service Category See Campaign

International Academy of Visual Arts

May 2014

“You Can” Video - Video used to give people an idea of what they can do with the money they’ve saved by using the New Mexico Rail Runner Express.  Ridership increased by 3.6% during the campaign.



2013 Awards


2013 Grand Prize Ad Wheel Award - Electronic Media  See Campaign

American Public Transportation Association (APTA)

October 2013

Next Generation TV Spot - Television commercial depicting children as adults who become the next generation of train riders.


1st Place Ad Wheel Marketing Award - Website - See Website

American Public Transportation Association (APTA)

October 2013

New Rio Metro web site that combines all train and bus schedules on one site along with real-time rider alerts and transit delays posted on the home page.


1st Place Ad Wheel Marketing Award - Facebook - See Facebook Page

American Public Transportation Association (APTA)

Awarded for developing a social media strategy that has resulted 13,000+ Facebook fans.


1st Place Ad Wheel Marketing Award - Twitter - See Twitter Feed

American Public Transportation Association (APTA)

October 2013

Outstanding use of Twitter to inform passengers about train and bus delays.


2013 Grand Prize Spotlight Award

South West Transit Association (SWTA)

September 2013

Awarded to one transit agency in an eight state region for the best overall marketing campaign. This is the second year in a row that Rio Metro received this prestigious award.


1st Place Transit Spotlight Award - Electronic Media  See Campaign

South West Transit Association

September 2013

Next Generation TV Spot - Television commercial highlighting children as adults who become the next generation of train riders.


1st Place Transit Spotlight Award - Print Category

South West Transit Association

September 2013

Unique brochure that outlines the benefits of advertising on the New Mexico Rail Runner Express.


1st Place Transit Spotlight Award - Social Media  See Website

South West Transit Association

September 2013

New Rio Metro web site that combines all train and bus schedules on one site along with real-time rider alerts and transit delays posted on the home page.


2nd Place Transit Spotlight Award - Electronic Media  See Campaign

South West Transit Association

Rio Metro Takes You TV Spot - Television commercial that shows the places you can go by taking the train and bus.


Gold Communicator Award - Government Category See Web Site

International Academy of Visual Arts

April 2013

New Rio Metro web site that combines all train and bus schedules on one site along with real-time rider alerts and transit delays posted on the home page.


Gold Communicator Award - Transportation Category See Web Site

International Academy of Visual Arts

April 2013

New Rio Metro web site that combines all train and bus schedules on one site along with real-time rider alerts and transit delays posted on the home page.


Silver Communicator Award - Social Responsibility See TV Spot

International Academy of Visual Arts

April 2013

Next Generation TV Spot - Television commercial highlighting children as adults who become the next generation of train riders.


Silver Communicator Award - Corporate Image Category See TV Spot

International Academy of Visual Arts

April 2013

Next Generation TV Spot - Television commercial highlighting children as adults who become the next generation of train riders.


Silver Communicator Award - Government Relations Category See Spot

International Academy of Visual Arts

April 2013

Next Generation TV Spot - Television commercial highlighting children as adults who become the next generation of train riders.


Silver Communicator Award - Videography/Cinematography See TV Spot

International Academy of Visual Arts

April 2013

Rio Metro Takes You TV Spot - Television commercial that shows the places you can go by taking the train and bus.


Silver Communicator Award - Integrated Campaign See Campaign

International Academy of Visual Arts

April 2013

Next Generation Campaign - Mixed media campaign highlighting children as adults who become the next generation of train riders.


Silver Communicator Award - Outdoor Advertising See Campaign

International Academy of Visual Arts

April 2013

A Faster Way to Santa Fe - Series of billboards that promote the new express train between Albuquerque and Santa Fe.


2012 Awards



2012 Grand Prize Spotlight Award
South West Transit Association (SWTA) - See Campaign

September 2012 Rio Metro Regional Transit District

Overall Marketing - Awarded to one transit agency each year for outstanding marketing campaigns.


1st Place Ad Wheel Award - Social Media
American Public Transportation Association (APTA)

October 2012 Rio Metro Regional Transit District - See Facebook Page

Facebook - Facebook promotion resulting in 8,000 new fans in a two month period.


1st Place Ad Wheel Award - Fare Media
American Public Transportation Association (APTA)

October 2012 Rio Metro Regional Transit District - See Campaign

Groupon Promotion - 7,000 train tickets sold in a one day social media promotion.


1st Place Ad Wheel Award - Print
American Public Transportation Association (APTA)

October 2012 Rio Metro Regional Transit District - See Campaign

XPress Magazine - This is a quarterly magazine that is on every Rail Runner train. The magazine has schedules, fares & bus connections as well as in depth articles about our passengers and the benefits of public transportation.


1st Place Ad Wheel Award - Billboard
American Public Transportation Association (APTA)

October 2012 Rio Metro Regional Transit District - See Campaign

A Faster Way to Santa Fe - Billboard advertising the new express train for the New Mexico Rail Runner.


1st Place Transit Spotlight Award - Mixed Media
South West Transit Association (SWTA)

September 2012 Rio Metro Regional Transit District - See Campaign

A Faster Way to Santa Fe - Mixed media campaign promoting the new express train for the New Mexico Rail Runner.


1st Place Transit Spotlight Award - Electronic Media
South West Transit Association (SWTA)

September 2012 Rio Metro Regional Transit District - See TV Spot

New Mexico Treasures - 30-second TV Spot highlighting the beautiful state treasures that are accessible from the New Mexico Rail Runner.


1st Place Transit Spotlight Award - Social Media
South West Transit Association (SWTA)

September 2012 Rio Metro Regional Transit District

Email Marketing - Electronic newsletters and email marketing to 10,000+ opt in subscribers.


2nd Place Transit Spotlight Award - Social Media
South West Transit Association (SWTA)

September 2012 Rio Metro Regional Transit District - See Facebook Page

Facebook - Facebook promotion resulting in 8,000 new fans in a two month period.



2011 Awards


2011 Grand Prize Award Winner

American Public Transportation Association (APTA)

October 2011 Rio Metro Regional Transit District

Email Marketing - Electronic newsletters and email marketing to 9,000+ opt in subscribers.


1st Place Ad Wheel Marketing Award - Print
American Public Transportation Association (APTA)

October 2011 Rio Metro Regional Transit District

Smart Business Partnership - Brochure to encourage our business partners to make smart choices about transportation.


1st Place Transit Spotlight Award - Electronic Media
South West Transit Association (SWTA)

September 2011 Rio Metro Regional Transit District

Dump the Pump - A series of 15-second TV spots highlighting what passengers are doing with the money they saved by using public transportation.


1st Place Transit Spotlight Award - Social Media
South West Transit Association (SWTA)

September 2011 Rio Metro Regional Transit District

Groupon Promotion - 7,000 train tickets sold in a one day social media promotion.


1st Place Transit Spotlight Award - Print
South West Transit Association (SWTA)

September 2011 Rio Metro Regional Transit District

Smart Business Partnership - Brochure to encourage our business partners to make smart choices about transportation.


2nd Place Transit Spotlight Award - Event
South West Transit Association (SWTA)

September 2011 Rio Metro Regional Transit District

National Train Day - Planning and promotion of the 1st annual National Train Day event in Downtown Albuquerque.


2010 Awards



1st Place Ad Wheel Marketing Award- Brochure
American Public Transportation Association (APTA)

October 2010 Rio Metro Regional Transit District

Passenger Guide - Brochure to highlight the benefits of the New Mexico Rail Runner Express.


1st Place Transit Spotlight Award - Electronic Media
South West Transit Association (SWTA)

September 2010 Rio Metro Regional Transit District

Dinner in Santa Fe - 30-second TV spot to highlight how easy it is to take the New Mexico Rail Runner Express to Santa Fe for dinner.


2nd Place Transit Spotlight Award - Electronic Media
South West Transit Association (SWTA)

September 2010 Rio Metro Regional Transit District

Add Some Green to Your Travel - This is a 30-second TV spot to highlight the environmental benefits of the New Mexico Rail Runner Express.


2nd Place Transit Spotlight Award - Mixed Media Campaign
South West Transit Association (SWTA)

September 2010 Rio Metro Regional Transit District

Your Airport Connection - Mixed media campaign to promote the shuttle connection between the New Mexico Rail Runner Express and the airport.


3rd Place Transit Spotlight Award - Print
South West Transit Association (SWTA)

September 2010 Rio Metro Regional Transit District

XPress Magazine - This is a quarterly magazine that is on every Rail Runner train. The magazine has schedules, fares & bus connections as well as in depth articles about our passengers and the benefits of public transportation.